Kimono are inherently free.

Nowadays, Western clothes are mainstream, but up until the mid-Showa period, kimonos were worn as everyday clothing. In the fashion magazines around 1950 after the end of the war, just like modern fashion magazines, women of the time freely expressed themselves with various ideas related to fashion and matchmaking, such as "popular coordination," "slimming coordination," "wonderful kimono wearing methods to attract men," and "how to wear kimono to get compliments from women."

However, at some point, people became too caught up in customs such as "it's good manners" and "it's etiquette," and so they started to move away from wearing kimonos. Fewer people wore kimonos, fewer tailors, and only formal kimonos remained.

 

Even with clothes, the coordination we do in front of the mirror every day becomes an extension of magazines, is promoted as trends, becomes a habit, becomes a fashion representative of the era, and becomes a tradition.

It is not something that one person decides on, but is something that is refined as many women wear it every day.

 

There are so many styles just in Western clothing - "Marunouchi office lady," "Minato girls," "Harajuku style," "dream style," "conservative style," "sharp casual," "celebrity casual," "older sister style," "conservative style," "mode style," "ura-Hara style," "girlish style," "feminine style," "Mori girl style," "ethnic style," "rock style," "B-style," "gal style," "older sister gal style," "princess style," "gothic lolita," and so on - so it should be possible to coordinate Japanese clothing more freely as well.

 

Of course, just as there are dress codes for clothing, there are formal occasions when it is better to dress formally, but no one would wear a cocktail dress on a foodie date. Conversely, if you were to interrupt a couple on a foodie date and say, without reading the atmosphere, "That outfit doesn't suit the current season," you would be accused of "moral harassment (moral hazard)."

We hope that you will enjoy wearing kimonos in casual situations as fashion, just like Western clothing.

 

So, I'd like to introduce some tips on how to wear a kimono casually and enjoyably that women will be curious about but that no one will tell you about.

 

[By style] Trendy kimono coordination

The popular style of dress is to have the collar left open, with the front folded deep, the hem kept short and crisp, and the obi tied low.

If you tie the obi small, it will give a fresh and cute impression.

 

Make a difference with your collar! Dressing to suit your face shape

If you have a long face or sharp features, you will look younger if you draw the collar in and layer the clothes.

For those with square, round, or oval faces, wearing a deep V-shaped collar can make the area around the face look neater and smaller.

 

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- Your boyfriend, his mother, coworkers, and superiors will prefer if you tie the obi and obijime in a straight line as much as possible, and not let the obiage stick out too much, as this will give a more elegant and sophisticated impression.

・If you want to enjoy wearing a kimono in a stylish way that will appeal to women, tie the obi in an "X" shape so that it fits snugly around your waist and won't make you look cylindrical. However, if you wrap the obi crosswise at too much of an angle, the kimono will tend to come undone, so instead of shifting it around, try to make it fit snugly around your waist.

 

How to choose a haori

It is still cold when the cherry blossoms bloom. A haori coat can make you look fat or unfashionable, so choose one that fits your height.

-When wearing a haori, the tail underneath the haori should be tied low with the peak not too high.

- The position of the haori's string (where the string attaches to the nipple) looks beautiful if it is about four centimeters below the top of the obi.