

Campaign Overview
Campaign Overview
The world of the work meets traditional Japanese culture.
A special day spent exploring in a kimono.
The TV anime "The Apothecary Diaries," the Kabuki-za Theatre, a symbol of Japanese culture, and VASARA a kimono rental company with 23 locations nationwide, will be holding a limited-time collaboration event.
Enjoy a unique experience with this event, including newly drawn illustrations featuring Maomao, Jinshi, Xiaolan, and Zicui in kimonos, as well as limited-edition novelty items, original goods, and character panel displays.
campaign
The Pharmacist's Monologue × Kimono Rental VASARA × Kabuki-za Theatre
Event period

Participating stores
VASARA Kimono Rental locations nationwide, Kabuki-za Theatre B2F Kobikicho Plaza, Shochiku Kabukiya Honpo Tokyo Main Store
See participating storesEvent details
Limited rental plans, original merchandise sales, and standee panel displays.
Location
Contents of handling
Locations & Contents
The content of the event will vary depending on the venue.
Please check before you come.
| Location | Implementation details |
|---|---|
VASARA a nationwide kimono rental service. | Collaboration kimono rental (with limited novelty item), original goods sales, and standee panel display. |
Kabuki-za Theatre, B2F, Kobikicho Plaza
| Original merchandise sales, special decorations such as standee panels, etc. |
Shochiku Kabukiya Honpo Tokyo Main Store | Original merchandise sales |
- Limited edition novelty items will not be distributed at the Kabuki-za Theatre's B2F or the Shochiku Kabukiya Honpo Tokyo Main Store.
"Kabuki-za Theatre Background" Acrylic Diorama Included
Rental plan
Limited Rental Plan

- Character acrylic stands are not included.
Take home a piece of the world from the key visual along with your kimono experience.
All customers who use the eligible plan will receive an original acrylic stand featuring the Kabuki-za Theatre as a backdrop.
By combining the acrylic stands of each character that are sold separately, you can create an acrylic diorama featuring the characters in front of the Kabuki-za Theatre.
- Rental plan usage fees
- 4,840Yen (tax included)
- Novelty items are available in limited quantities. They may be discontinued once supplies run out.
Collaboration goods
Collaboration goods
Original merchandise featuring limited-edition illustrations will be sold at participating stores and online.
Customers who wish to purchase goods only are welcome to visit and make purchases, regardless of whether they are using our kimono rental plan.
The stores will be selling original merchandise featuring limited-edition illustrations. Additionally, pre-orders will begin at the Shochiku Store "anime Froovie" from 11:00 AM on Tuesday, September 15, 2026.
Shochiku Store
"anime Froovie"
- EC pre-order sales:
- Tuesday, September 15, 2026
11:00~
- shipping:
- Shipping is scheduled to begin sequentially from mid-December 2026.

- Depending on sales conditions, we may impose purchase restrictions.
- Online sales of merchandise are scheduled to begin on Tuesday, September 15, 2026 at 11:00 AM.
- Goods purchased through our online store will be shipped sequentially starting in mid-December 2026.
- Online sales of merchandise may end without prior notice. Please be aware of this in advance.
Character panel exhibition
Character Panel
Take a commemorative photo in a kimono with the newly drawn character.
Character panels featuring Maomao and Jinshi are now available!
Character panels of Maomao and Jinshi will be displayed at the Kimono Rental VASARA store.
List of stores with panels installed
Asakusa Sumidagawa Store, Asakusa Main Store, Ginza Store, Akihabara Store, Shibuya Store, Shinjuku Station Store, Ikebukuro Store, Tachikawa Store, Machida Store, Kawagoe Station Store, Yokohama Station Store, Kamakura Komachi-dori Store, Sendai Station Store, Nagoya Station Store, Kyoto Station Store, Osaka Umeda Store, Osaka Namba Store, Kanazawa Station Store, Kurashiki Ivy Square Store, Fukuoka Tenjin Nishi-dori Store
Furthermore, in addition to Maomao and Jinshi, panels featuring Xiaolan and Zicui will also be on display at the Kimono Rental VASARA Asakusa Sumidagawa store.
Please enjoy taking photos.


Even first-timers can feel at ease.
First-Time Guests
Everything you need for wearing a kimono is included in the plan. You can come empty-handed.

Come empty-handed

Professional dressing

Continue walking around town
Recommended ways to enjoy it
How to Enjoy
01
In a kimono
Visiting the Kabuki-za Theatre
02
Character panel and
Commemorative photo
03
My favorite character's acrylic stand and
Walking around town
04
While feeling the world of the work
Enjoy sightseeing
05
To social media
Share your memories
Memories of time spent in a kimono,
Share on social media
Enjoy posting photos you've taken with character panels or acrylic stands of your favorite characters, along with hashtags.
- #The Apothecary Diaries
- #Kimono rental VASARA
- #Kabuki-za
Wearing a kimono,
The Apothecary Diaries
To the world.
reservation
A limited-time collaboration,
At VASARA stores nationwide
Enjoy!
© Natsu Hyuga, Imagica Infos / "The Apothecary Diaries" Production Committee
© Shochiku Co., Ltd.




