VASARA provides one-stop support from planning and product supply to dressing.
Kimono rentalVASARA(Operated by Basara Holdings Co., Ltd., Representative Director: Yuichiro Suzuki) provides a "Kimono/Yukata Package Service" that supports the planning and operation of original products utilizing kimonos and yukatas for hotels, inns, and tourist facilities.
In recent years, driven by the increase in foreign tourists visiting Japan and the growing demand for experiential tourism, there has been a growing demand for high-value-added packages that combine accommodation and dining with Japanese cultural experiences.
VASARATherefore, leveraging our nationwide expertise in kimono rental and dressing, we offer a one-stop service for kimono and yukata plans tailored to the brand and concept of each facility.
VASARA's services for hotels and inns
At VASARA, we offer the following services tailored to the concept and target audience of each facility:
Kimono and yukata available
We will provide kimonos and yukatas that can be sold as original products of the facility.
We offer a wide range of products for women, men, and children, and we propose product configurations that are tailored to the customer base and usage scenarios of your facility.
On-site kimono dressing service in your room.
For kimonos and yukatas purchased from us, a VASARA-affiliated dresser can come to your room to dress you.
Since the service can be implemented with only reservation management and no specialized assistance from hotel staff is required, it minimizes the operational burden on the facility while providing an authentic Japanese clothing experience.
Plan planning and operation support
"Restaurant x Yukata"
"Accommodation x Kimono"
"Tourism experience × Kimono"
We also support the planning and operation of original plans that enhance the appeal of your facility.
We can offer proposals tailored to each facility, including seasonal events and projects that leverage local characteristics.
Our ability to provide service is made possible by having 23 stores nationwide.
VASARA operates 23 stores nationwide and leverages its network of kimono dressers in each region to collaborate with hotels, inns, and tourist facilities across the country.
By handling everything from arranging kimonos and yukatas to arranging and managing the dressing services, facilities can provide high-quality Japanese cultural experiences without having to hire new staff.
Case Studies
As an example of this service, Espacio Enterprise Co., Ltd. is offering a limited-time plan at its hotels that combines dining at the restaurant with wearing a yukata (traditional Japanese summer kimono).
We offer yukata take-home plans for women, men, and children, and VASARA supports product design and operation to match the facility's concept.
Seeking partner facilities
VASARA is seeking collaborations with businesses such as hotels, inns, tourist facilities, leisure facilities, and travel agencies that want to offer new experiential value using kimonos and yukatas.
We provide one-stop service, from planning and product supply to arranging kimono dressers and operational support, and propose original plans tailored to the brand and needs of each facility.
We will contribute to enhancing the appeal of our facilities and revitalizing local tourism by creating new experiential value that leverages Japanese culture.
[Basara Holdings Co., Ltd.]
Established: January 29, 2016
Capital: 49,000,000 yen
Business activities: Kimono rental / Restaurant management / Internet-related businesses
Address: 5th Floor (Reception), Fukuei Akihabara Building, 3-14-3 Sotokanda, Chiyoda-ku, Tokyo
■公式WEBサイト：https://vasara-h.co.jp/
■公式Instagram：https://www.instagram.com/kimono_vasara/
■公式X（旧Twitter）：https://x.com/vasara_kimono
■公式Facebook： https://www.facebook.com/VASARAKIMONO/
■WEB予約：https://vasara-h.co.jp/plan/
■電話予約：03-6744-6725＜全国共通コールセンター＞／受付時間9:00～18:00(年中無休)
