Blue Lock x Kimono Rental VASARA ~YUKATA SELECTION~
Basara Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yuichiro Suzuki; hereinafter VASARA), which operates the nationwide “VASARA” kimono rental service, will hold a collaboration campaign with the TV anime “Blue Lock” from Monday, July 6, 2026, through Monday, August 31, 2026.Titled “YUKATA SELECTION,” this collaboration features newly designed original yukatas that incorporate the “favorite things” of the Egoists.
The selected collaboration plan includes a set of bonus items: a fan, a tote bag, and an acrylic keychain.
[Campaign Overview]
■Campaign Name: Blue Lock × Kimono Rental VASARA ~YUKATA SELECTION~
■Event Period: July 6th (Mon) - August 31st (Mon), 2026
■ Participating Stores: Sendai Station Front Store, Asakusa Main Store, Senso-ji Temple Store, Asakusa Station Front Store, Ikebukuro Store, Ginza Store, Shinjuku Station Front Store, Shibuya Store, Akihabara Store, Tachikawa Station Front Store, Machida Store, Kawagoe Station Front Store, Yokohama Station Front Store, Yokohama Minato Mirai Store, Kamakura Komachi-dori Store, Nagoya Station Front Store, Kyoto Station Front Store, Osaka Umeda Store, Osaka Namba Store, Kanazawa Station Front Store, Kanazawa Kenrokuen Store, Kurashiki Bikan Historical Quarter Ivy Square Store, Fukuoka Tenjin Nishi-dori Store
■Collaboration Special Page URL: https://vasara-h.co.jp/collaboration/bluelock.html
[Key features of the newly drawn illustration]
*Source: Kodansha Blue Lock Character Book EGOIST BIBLE VOL.2
■① Special offer included only for this collaboration! Yukata collaboration plan
*The images show both the front and back of the fan. You will receive one fan.
During the campaign period, customers who use the eligible collaboration plan will receive a limited-edition "fan," "tote bag," and "acrylic keychain" exclusive to this collaboration plan.
Women's yukata: 5,390 yen (tax included)
Men's yukata: 8,690 yen (tax included)
*Upgrading to a higher grade of yukata is available at the store on the day of your visit (an additional charge will apply).
Please also check the special collaboration page for more details.
Collaboration special page URL: https://vasara-h.co.jp/collaboration/bluelock.html
■② Limited Official Goods
Original collaboration goods will be sold at participating stores and on our e-commerce site.
Each store has limited stock available.
*Please note that merchandise purchases at each store are limited to customers participating in the collaboration plan. Visitors cannot come to the stores solely to purchase merchandise.
*The "① Limited Novelty Item Included! Yukata Collaboration Plan" is not eligible for the distribution of merchandise as a bonus.
*The sales period for merchandise differs between physical stores and online.
*Stock availability varies by store.
*Depending on sales conditions, we may impose a limit on the number of items you can purchase.
*To commemorate the 10th anniversary of Kimono Rental VASARA, we are producing a limited edition of 50 sets of "Women's Yukata 4-Piece Set (Yukata, Obi, Obi-dome, Hair Ornament)" featuring designs inspired by each character's yukata. This is a special item that can only be obtained here, so please look forward to it. The start of sales will be announced on the official VASARA website (https://x.com/vasara_kimono).
<EC site>
Sales begin on Monday, July 6, 2026 at 12:00 PM.
*Products purchased through our e-commerce site will be shipped sequentially starting in late September 2026.
EC site URL: https://vasaraonline.stores.jp/?category_id=6a2240681886eb15056f975e
■③ Get a special bonus just by posting a photo on X!
During the event period, if you use the collaboration plan, take a photo of yourself in a yukata or with collaboration goods, post it on social media, and show the post screen to a staff member, you will receive a collaboration design postcard as a gift!
*Before returning the item, please post a photo with the hashtag "#BlueLockYukataSelection" on X and show it to a staff member.
The collaboration plan will only be provided on the day of use.
■④ Character panels will appear in VASARA stores!
During the event period, character panels of Kiyoshi Yoichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, and Hiori Hitsuji, all dressed in yukata, will appear in select VASARA stores.
Please take this opportunity to enjoy taking commemorative photos with the six of them dressed in yukata.
<Stores where the equipment is installed>
Sendai Station Front Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, Hiori Hitsuji
Asakusa Main Store: Kiyoshi Yoichi, Chigiri Hyoma, Hiori Hitsuji
Asakusa Temple Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, Hiori Hitsuji
Asakusa Station Front Store: Itoshi Rin & Nagi Seishiro
Ikebukuro Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, Hiori Hitsuji
Ginza Store: Kiyoshi Seiichi, Itoshi Rin
Shinjuku Station Front Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro
Shibuya Store: Hachiraku Meguru, Chigiri Hyoma, Hiori Hitsuji
Akihabara Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, Hiori Hitsuji
Tachikawa Station Front Store: Kiyoshi Seiichi, Itoshi Rin
Machida Store: Hachiraku Meguri, Chigiri Hyoma
Kawagoe Station Front Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro
Yokohama Station Front Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro
Yokohama Minato Mirai Store: Hachiraku Meguri, Chigiri Hyoma, Hiori Hitsuji
Kamakura Komachi Street Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro
Nagoya Station Front Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, Hiori Hitsuji
Kyoto Station Front Store: Kiyoshi Seiichi, Itoshi Rin
Osaka Umeda Store: Hachiraku Meguri, Chigiri Hyoma, Hiori Hitsuji
Osaka Namba Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro
Kanazawa Station Front Store: Hachiraku Meguri, Chigiri Hyoma, Hiori Hitsuji
Kanazawa Kenrokuen Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro
Kurashiki Bikan Historical Quarter Ivy Square Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Hachiraku Meguru, Chigiri Hyoma, Hiori Hitsuji
Fukuoka Tenjin Nishidori Store: Kiyoshi Seiichi, Itoshi Rin, Nagi Seishiro, Bachira Meguru, Chigiri Hyoma, Hiori Hitsuji
[About the services of Kimono Rental VASARA]
At VASARA, to make it easy for everyone to enjoy wearing kimono, our service includes kimono (or yukata), dressing accessories, dressing, and complimentary hair styling. (Complimentary hair styling is available for women only.)
You can choose from the kimonos (yukata) available in the store.
*For the collaboration plan, you can choose from Standard grade yukata.
*You can also upgrade to a higher-grade plan. Please pay the difference at the store.
• Paid options (additional accessories, paid hair styling, paid hair ornaments) can be selected in-store.
The entire process, from your arrival to your departure, is expected to take approximately one hour.
We do not offer makeup services. Please note that we do not have a makeup application area available in the store.
At VASARA, we offer a wide selection of kimonos, from traditional designs to highly fashionable original pieces. In an era where opportunities to experience kimonos are becoming less frequent, our staff sincerely looks forward to your visit, hoping to make kimonos more interesting, free, and enjoyable for everyone.
■Example of a hairstyle
*If you bring your own hair accessories, hair styling is available for an additional ¥1,100 (tax included) for 1 to 5 hair accessories, but this is only available to those who have booked the collaboration plan.
[About Blue Lock]
"Blue Lock," a soccer manga about training an egoistic forward (original story by Muneyuki Kaneshiro, manga by Yusuke Nomura), which has been serialized in "Weekly Shonen Magazine" (Kodansha) since 2018, is a hugely popular soccer manga with over 50 million copies sold worldwide (as of September 2025), and won the 45th Kodansha Manga Award in the shonen category.
The first season of the TV anime "Blue Lock" aired from October 2022 to March 2023, and the second season, "Blue Lock VS. U-20 JAPAN," aired from October to December 2024, both receiving positive reviews.
Additionally, the first film in the series, "Blue Lock: The Movie -EPISODE Nagi-," was released nationwide on April 19, 2024.
Furthermore, a sequel to the TV anime series has been greenlit, and a live-action film is scheduled for release in August 2026.
Blue Lock Official Website: https://bluelock-kc.com/
TV anime "Blue Lock" website: https://tv.bluelock-pr.com/
Official website for the movie "Blue Lock": https://bluelock-movie.jp/
[Copyright Notice]
© Muneyuki Kaneshiro, Yusuke Nomura, Kodansha / "Blue Lock" Production Committee
[About VASARA Kimono Rental]
Basara Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yuichiro Suzuki) operates 21 kimono rental stores nationwide.
Offering not only traditional formal wear but also Retro Modern modern and highly fashionable kimonos and yukatas, we are a brand that aims to "establish a new kimono culture," and we have stores all over Japan, including Tokyo, Kawagoe, Yokohama, Kamakura, Nagoya, Kyoto, Osaka, Kanazawa, Kurashiki, and Fukuoka.
Whether for local sightseeing, shopping and strolling with friends or a partner, or attending live performances and events to support your favorite idols, the ability to easily spend a whole day in a complete, stylish kimono or yukata outfit has garnered immense popularity among younger generations, and the number of users is rapidly increasing.
