Introducing a plan that includes a "4-piece limited edition merchandise set"! There are plenty of limited edition merchandise and character panels!
(Head office: Chiyoda-ku, Tokyo; President: Yuichiro Suzuki; hereinafter "VASARA"), which operates "Kimono Rental VASARA" nationwide, will hold a collaboration campaign from January 15 (Thursday) to February 28 (Saturday), 2026 with Narumiya International Co. (Headquarters: Minato-ku, Tokyo; President and CEO: Hirotaka Kokkyo) will hold a collaboration campaign with "NARUMIYA CHARACTERS," a popular brand of characters representing the Heisei girly culture.
This collaboration features original illustrations of characters from brands that thrilled many girls in the 1990s and 2000s, such as "ANGEL BLUE," "DAISY LOVERS," "mezzo piano," and "pom ponette," clad in kimonos. Guests can enjoy limited-edition kimono rental plans inspired by each brand, as well as exclusive collaboration merchandise.
[Campaign Overview]
■ Campaign name
"Narumi-ya Characters x Kimono Rental VASARA Collaboration Campaign"
■Event period
Thursday, January 15, 2026 - Saturday, February 28, 2026
■ Participating stores
24 stores nationwide
(Asakusa Main Store, Sensoji Temple Store, Ginza Store, Shinjuku Station Store, Shibuya Store, Akihabara Store, Ikebukuro Store, Yokohama Station Store, Kamakura Komachi Street Store, Kyoto Station Store, Osaka Umeda Store, Nagoya Station Store, Kawagoe Station Store, Kurashiki Ivy Square Store, Fukuoka Tenjin Nishi Street Store, and more)
■Campaign page
https://vasara-h.co.jp/collaboration/narumiyacharacters.html
[Contents ①: Rental plan with limited edition 4-piece set]
During this period, we will be releasing a "Collaboration Kimono Rental Plan" which comes with a set of four limited edition goods from each brand.
<Set contents>
- Acrylic Badge
- Fan
- Clear Card
- Collaboration bag (paper bag)
Price: 5,980 yen (excluding tax)
Contents: Standard kimono rental + limited edition 4-piece merchandise set
*Changes to kimonos other than Standard kimono can be made at the store on the day.
[Content ②: Limited collaboration goods sales]
Original collaboration goods will be sold at participating stores and on the EC site.
*Only customers who are participating in the kimono rental plan can purchase goods at each store. Please note that you cannot visit the store just to purchase goods.
*The EC order period is scheduled to run from 10:00 on Thursday, January 15, 2026 to 23:59 on Saturday, February 28, 2026, and items will be shipped sequentially from around late April.
*There is a possibility that this product will be resold after May 2026.
*Stock availability varies by store and online store.
*Quantity limits may be set depending on sales conditions.
*Product quantities are limited. We apologize if the item is out of stock.
*The products shown are for reference only and may differ in color and shape from the actual product.
<EC site>
Pre-orders available from 10:00 on Thursday, January 15, 2026 to 23:59 on Saturday, February 28, 2026
■Shochiku official online store Shochiku Store "Froovie"
https://store.shochiku.co.jp/shop/c/cnaruvas/
[Content 3: Character panels will appear in 24 stores nationwide!]
During the event, character panels featuring the "Narumi-ya Characters" will be available at VASARA stores nationwide!
"Berry-chan (mezzo piano)," "Blueberry-chan," "Nakamura-kun (ANGEL BLUE)," "Lucky (DAISY LOVERS)," and "Mint-kun (pom ponette)" will be welcoming you at each store.
<List of stores with character panels>
(excerpt)
● Sensoji Temple store: Berrier-chan & Blueberry-chan, Nakamura-kun, Lucky, Mint-kun
●Shibuya store: Berrier-chan & Blueberrier-chan
●Kyoto Station Store: Berrier-chan & Blueberry-chan, Lucky & Mint-kun
●Osaka Umeda store: Berrier-chan & Blueberry-chan, Nakamura-kun, Lucky & Mint-kun
● Nagoya Station Store: Berrier-chan & Blueberry-chan, Mint-kun & Myun Myun Pico, and more
*For a list of all stores, please check the campaign page on the official website.
[Content 4: X (formerly Twitter) Campaign]
During the campaign period, if you use the collaboration plan at VASARA and take a photo of yourself in a kimono or with collaboration goods after getting dressed and post it on social media, you will receive a "collaboration design acrylic key chain" as a gift when you show the posting screen!
*Limited to one per person. Limited quantity, while supplies last.
[About Narumiya Characters]
"Narumi-ya Characters" is a brand project centered around characters from popular junior brands developed by Narumiya International Co., Ltd. The worldviews of brands that are iconic to the junior fashion scene, such as "ANGEL BLUE," "DAISY LOVERS," "mezzo piano," and "pom ponette," have been reconstructed to suit modern lifestyles and culture.
The brand's appeal is communicated in a variety of ways, including character-based art and fashion collaborations.
In recent years, the brand has been developing creative collections that incorporate trends, including holding pop-up shops across the country.
Official online store: https://www.narumiya-online.jp/shop/brand/55/
[About VASARA Kimono Rental]
公式サイト：https://vasara-h.co.jp/
公式X：https://x.com/vasara_kimono
Instagram：https://www.instagram.com/kimono_vasara/
©NARUMIYA INTERNATIONAL CO., LTD.
カスタマーセンター：03-6744-6725
受付時間:9:00〜18:00（年中無休）
