The main characters from the series (Tsujinaka Yoshiki, Hikaru, Tanaka, and Yamagishi Asako) appear in original illustrations wearing kimonos!
(Head office: Chiyoda-ku, Tokyo; President: Yuichiro Suzuki; hereinafter VASARA), which operates "Kimono Rental VASARA" nationwide, will hold a campaign in collaboration with the TV animation "The Summer the Light Died" from November 22, 2025 (Saturday) to January 10, 2026 (Saturday).
During the period, a kimono rental plan will be available that comes with a "4-piece rental goods set" (contents: acrylic badge, fan, clear card, collaboration bag) featuring illustrations of Yoshiki Tsujinaka, Hikaru, Tanaka, and Asako Yamagishi in kimono! In addition, by using the kimono rental plan, you can also purchase "limited collaboration goods" featuring original illustrations drawn exclusively for this collaboration at participating stores or on the e-commerce site. In addition, life-size character panels of Yoshiki Tsujinaka, Hikaru, Tanaka, and Asako Yamagishi will be on display at some VASARA stores!
We at VASARA hope to make kimonos more accessible and more freely enjoyable, and we look forward to welcoming you to our store.
[Campaign Overview]
■Period
Saturday, November 22, 2025 - Saturday, January 10, 2026
■Kimono rental plan reservation start date and time
November 1, 2025 (Sat) 12:00~
■ Participating stores
24 stores
Sendai Station Store, Asakusa Main Store, Sensoji Temple Store, Asakusa Station Store, Ikebukuro Store, Ginza Store, Shinjuku Station Store, Shibuya Store, Akihabara Store, Tachikawa Station Store, Machida Store, Kawagoe Station Store, Kawagoe Koedo Store, Yokohama Station Store, Yokohama Minato Mirai Store, Kamakura Komachi Street Store, Nagoya Station Store, Kyoto Station Store, Osaka Umeda Store, Osaka Namba Store, Kanazawa Station Store, Kanazawa Kenrokuen Store, Kurashiki Ivy Square Store, Fukuoka Tenjin Nishi Street Store
■Campaign page
https://vasara-h.co.jp/collaboration/hikanatsu.html
■Contents① Rental plan with 4-item set
During the period, we will be releasing a kimono rental plan where you can choose one of the following merchandise sets.
◯ Rental plan with Yoshiki Tsujinaka merchandise set
〇 Rental plan with Hikaru goods set
◯ Rental plan with Tanaka merchandise set
◯ Rental plan with Yamagishi Asako goods set
Each set: Women's 6,578 yen (tax included) Men's 10,230 yen (tax included)
<Set contents>
◯ Set of 4 character goods (acrylic badge, fan, clear card, collaboration bag)
◯Kimono rental Standard kimono plan
*If you wish to change to a kimono other than Standard kimono, please do so at the store on the day.
■Contents②Limited official goods
Original collaboration goods will be sold at participating stores and on the e-commerce site.
*Only customers who are participating in the kimono rental plan can purchase goods at each store. Please note that you cannot visit the store just to purchase goods.
*The "Content ① Rental Plan with 4-item merchandise set" is not eligible for merchandise bonus distribution (bonus for purchases of 2,000 yen or more including tax).
*The merchandise sales period differs between stores and online stores.
*Stock availability varies by store.
*Quantity limits may be set depending on sales conditions.
<EC site>
On sale from 12:00 on Friday, January 16, 2026 to 12:00 on Monday, February 16, 2026
VASARA Online Store
https://vasaraonline.stores.jp/?category_id=68f9dde1916d260047ed7368
■Content 3: Character panels will appear at VASARA stores!
During the period, character panels of Tsujinaka Yoshiki, Hikaru, Tanaka, and Yamagishi Asako dressed in kimonos will appear at some VASARA stores.
Please take this opportunity to take a commemorative photo with the four of them in kimono.
<Installed stores>
Sendai Station Store: Yoshinori Tsujinaka and Hikaru
Asakusa Main Store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Sensoji Temple store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Asakusa Station Store: Yoshinori Tsujinaka and Hikaru
Ikebukuro store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Shinjuku Station Store: Yoshinori Tsujinaka and Hikaru
Shibuya store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Akihabara store: Yoshinori Tsujinaka and Hikaru
Tachikawa Station Store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Machida store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Kawagoe Station Store: Yoshinori Tsujinaka and Tanaka
Kawagoe Koedo store: Hikaru and Asako Yamagishi
Yokohama Station Store: Yoshinori Tsujinaka and Yoshinori Tanaka
Yokohama Minato Mirai store: Hikaru and Asako Yamagishi
Kamakura Komachi Street Store: Yoshinori Tsujinaka and Hikaru
Nagoya Station Store: Yoshinori Tsujinaka and Hikaru
Kyoto Station Store: Yoshinori Tsujinaka and Hikaru
Osaka Umeda store: Yoshinori Tsujinaka and Tanaka
Osaka Namba store: Yoshinori Tsujinaka, Hikaru Tanaka, Asako Yamagishi
Kanazawa Station Store: Yoshinori Tsujinaka and Yoshinori Tanaka
Kanazawa Kenrokuen store: Hikaru and Asako Yamagishi
Kurashiki Ivy Square Store: Yoshinori Tsujinaka and Hikaru
Fukuoka Tenjin Nishidori store: Yoshinori Tsujinaka and Hikaru
[About the TV anime "The Summer When Light Died"]
The highly anticipated anime adaptation of this highly talked about series, which began serialization in Young Ace UP in August 2021 and has been ranked in numerous awards, including first place in the men's category of This Manga is Amazing! 2023 (Takarajimasha), is finally here!
This hotly talked about series, which began airing in July 2025, has been gaining enthusiastic support from the younger generation, especially on social media. The story revolves around two boys, Yoshiki and Hikaru, who live in a certain village.
The two are the same age and have grown up together. However, one day, Yoshiki becomes convinced that what he thought was light has been replaced by something else.
But still, he wants to be with her. His days with Nanika, who has taken on the appearance of a friend, begin as usual.
At the same time, various incidents occur in the village... A story of descent into something unknown.
[OFFICIAL SITE] https://hikanatsu-anime.com/
[OFFICIAL X] https://x.com/hikanatsu_anime
© Mokumoku Ren / KADOKAWA, "The Summer When the Light Died" Production Committee
[About VASARA Kimono Rental]
Basara Holdings Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Yuichiro Suzuki) is a kimono rental store with 24 locations nationwide.
Offering a wide selection of not only traditional formal wear but also Retro Modern modern and fashionable kimonos and yukatas, the brand has expanded to locations across Japan, including Tokyo, Kawagoe, Yokohama, Kamakura, Nagoya, Kyoto, Osaka, Kanazawa, Kurashiki, Fukuoka, and Sendai, as a brand that is helping to establish a new kimono culture.
Not only for sightseeing in the area, but also for shopping and walking around town with friends or as a couple, or even for "oshikatsu" (supporting one's favorite idol) activities like attending live shows and events, the fact that you can casually spend the whole day coordinated in the latest cute kimonos and yukatas has been extremely popular among the younger generation, and the number of users is rapidly increasing.
