INFORMATION

Friday, March 8, 2019 [OPEN] The fourth store will open in the popular tourist spot of Asakusa, and services will be expanded in response to the increased demand for experiential tourism of Japanese culture during the graduation trip and cherry blossom viewing season.

Basara Holdings Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Yuichiro Suzuki) is preparing for increased demand for "experiential tourism," which is popular among domestic and international tourists during spring break and the cherry blossom season, and will open the new "Kimono Rental VASARA Asakusa Station Store" on Friday, March 8, 2019, with the aim of improving services to ensure smooth use by customers.

VASARA 's Commitment

① Coordination suggestions to suit the occasion
The staff at VASARA are dedicated to suggesting outfits that will get you compliments from friends and family, who will call you "cute," "pretty," and "lovely." Many customers also request, "Since I'm going to wear a kimono, I want to take some cute snapshots," so they will help you find a cute hairstyle that suits each individual and an outfit that will get you compliments. (*Under normal circumstances. During busy periods or when the desired completion time cannot be secured, the available options will be different. When consulting about an outfit, please discuss the desired completion time, the occasion, etc. with the staff.)

②Don't worry if you get it dirty! With our peace of mind package, you can enjoy walking around in your kimono without worrying about getting it dirty.
Once you've put on your kimono, it's time to walk around town♪ In addition to sweets like melon bread, matcha ice cream, dorayaki, ningyoyaki, imokintsuba, and agemanju, there's also a treasure trove of gourmet treats, like minced cutlet, curry bread, shumai, izakayas where you can drink during the day, and Italian restaurants with acoustic live shows. It's the perfect place to make memories with friends, couples, and family while wearing a kimono♪ Many people worry about getting their kimono dirty when walking around crowded places or eating food, but VASARA offers insurance (starting from 300 yen), so you can enjoy taking photos and videos and walking around to your heart's content.
We also have a special rainy day campaign where you can get great deals if you wear it on a rainy day. (Details: https://vasara-h.co.jp/amenohi/)

3) Because VASARA has the largest number of stores, this is possible. If you are not good at making reservations online, you can make reservations through the call center.
Nowadays, online reservations are the norm, but aren't there any small things you want to check when making a reservation? At VASARA, we are strengthening our support system so that customers can enjoy the kimono experience more easily. There are many kimono rental shops in the Asakusa area, so many customers have trouble choosing a shop, but we also receive many inquiries from first-time customers about kimonos, the procedure for using the kimono, and reservation times. If you would like general support on the procedure for renting a kimono for the first time, please feel free to contact our nationwide call center.

④Multilingual customer service
In response to the increasing demand for "experiential tourism" among foreign tourists visiting Japan, VASARA is making an effort to provide English and Chinese language guidance at our stores or over the phone to alleviate the concerns of customers who want to try on a kimono but are worried about being served only in Japanese. We accept same-day reservations even if you come to our store without a reservation, so that you can casually try on a VASARA VASARA committed to providing kimono looks that will get you compliments from friends and family, and will carefully suggest coordination for various occasions, so that not only Japanese customers but also customers from overseas can have a wonderful trip and make it a memorable one.

Business hours, store information and access
■Kimono Rental VASARA Asakusa Station Store
Opening date: Friday, March 8, 2019
Business hours: 9:00-18:00 (last dressing reception time 17:00)
Address: 4F Kannon Street Building, 1-2-13 Asakusa, Taito-ku, Tokyo
Access: 0 minutes on foot from Exit 1 of Asakusa Station on the Tokyo Metro Ginza Line
Store page https://vasara-h.co.jp/shop/detail.html?id=24

【VASARAについて】
■WEBサイト https://vasara-h.co.jp/
■Facebookページ https://www.facebook.com/VASARAKIMONO/
■Instagramページ https://www.instagram.com/vasara_asakusaekimae/(※準備中)
■WEB予約 https://vasara-h.co.jp/reserve/plan.html
■電話予約03-5577-5882 <VASARAコールセンター・受付時間:9:00〜19:00(年中無休)>

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